Minimalist 0.3% Retinol Face Serum For Anti Ageing With Coenzyme Q10 (30ml)

"Powerful anti-aging serum for fine lines and wrinkles.
What it is: A highly stable and powerful anti-aging face serum packed with retinol and antioxidant coenzyme Q10. This water-free serum uses squalane as its base, which nourishes skin and protects retinol from oxidation.
Science behind this product: Retinol (vitamin A), is the gold standard and most proven ingredient for anti-aging and skin renewal. Collagen, a type of protein, makes up over 70% of our skin and among many functions, it gives skin its structure, and elasticity. As we age, our body's ability to produce this protein decreases. Further, there are enzymes called matrix metalloproteinases (MMPs), that break down collagen. Environment aggressors like UV, increases the activity of this enzyme, hence exposure to UV rays results in faster sagging of skin. Retinol primarily works by inactivating the MMP enzymes, resulting in increase in amount of collagen in our skin. It also increases the cell turnover rate, which results in older cells getting replaced by newer cells. This particular property makes retinol very effective in treatment of acne as well."